INDUSTRY:
Medical Aesthetics
CLIENT:
Spark by Allergan Aesthetics
YEAR:
2022-2023
EXPERIENCE:
UX/UI, Web Design, Branding
Spark by Allergan Aesthetics
About
Spark is a medical-aesthetic-career website aimed at nurses and healthcare professionals interested in switching into aesthetics. The goal was to redesign and develop the site so it felt both trustworthy and inviting, combining medical credibility with approachable aesthetics.
Challenge
The original platform was content-heavy and intimidating. There were a lot of articles, resources, and career-path info, that lacked hierarchy and felt uninviting and confusing. It needed a design that balanced medical professionalism with warmth and clarity to attract and reassure it's audience
Result
The end product was an aesthetic overhaul with a content strategy featuring clearer layouts, friendly typography, and intuitive navigation. The new site defined Spark’s visual identity and improved usability. It also worked across social media and their mother application, Alle. The new site attracted and maintained new users, with the average browsing time going from 5 seconds to 2 minutes, effectively boosting leads/conversions.
Testimonial <3
Emma can grasp the essence of a brand, and translate it into something compelling, functional, and impactful.
Nathan Koch
Product Designer
