INDUSTRY:
Medical Aesthetics
CLIENT:
Allergan Data Labs
YEAR:
2021-2022
EXPERIENCE:
Visual Designer
Play to Win
About
Allergan Data Labs’s “Play to Win” was a company-wide event that needed a bold, energizing visual identity. I created a flexible, game-inspired brand system that extended across presentations, print materials, merch, and digital assets — all while staying rooted in ADL’s parent brand.
Challenge
The event required a visual system that felt playful and competitive, but still professional and aligned with Allergan’s broader identity. The design also needed to scale across dozens of formats — from posters and slides to invites, displays, and internal communications.
Result
I developed a checkerboard/grid-based system that delivered both structure and motion. The identity translated seamlessly across every touchpoint, giving the event a cohesive, high-energy presence and helping reinforce ADL’s culture of innovation and friendly competition.
