INDUSTRY:
Book Publishing
CLIENT:
Riverhead, Viking
YEAR:
2018
EXPERIENCE:
Graphic Designer
Penguin Random House
About
I worked in Penguin Random House’s Advertising & Promotions team to design print and digital collateral, including advanced reader copy (ARC) book wraps, bookmarks, postcards, banner ads, social assets, and HTML e-cards.
Challenge
Because rights-protected cover art could not be used, I had to creatively integrate illustration and texture, color and typography, and overall compositions to complement existing cover art. These assets needed to work across formats and campaigns.
Result
I produced cohesive, polished promotional materials that maintained the book arts integrity across every touchpoint. The final work elevated launch visibility, strengthened campaign cohesion and function across print and digital channels. The wide range of aesthetics between genres kept the projects challenging, interesting, and fun.
